history-2

Racing. Design. Heritage since 1961.

3T, founded in Torino in 1961, is a venerable name in Italian cycling. Down the years, many great champions put their trust in 3T. Its polished-alloy racing handlebars, stems, and seatposts were legend for their perfect fit, light weight, and elegant looks.

In 2007 3T became an independent marque again and made major new investments in advanced design and engineering for the era of carbon-fiber. The entire product range was renewed with world-class componentry offering bike riders everywhere the same advantages as pro team riders.

Now as in the past, 3T is clear about its aim—to make cycle components that are strong, safe, light, and look great. Components that riders love. That’s where we’re coming from, and that’s what we’ve been doing for more than five winning decades.

Now, more than ever, your bike deserves 3T!

2017

2013

For the first time, 3T creates separate, distinct identities for Road and Mountain product ranges. Julien Absalon of BMC rides 3T to victory in the Euro MTB championship, while Luke McKenzie is runner-up at the Ironman World Championship in Kona, Hawaii.

2013

2012

Super success for 3T-sponsored Garmin-Sharp team: overall victory for Ryder Hesjedal at Giro d’Italia and ‘super team’ award. Growing presence of 3T in all cycling disciplines including cyclo-cross, track, mountain biking, and multisports. New clincher wheelsets introduced.

2012

2011

2011Independent again, 3T moves home to Bergamo and invests in design tools to build ultimate performance carbon-fiber components—several still in today’s catalogue. Tour de France yellow jersey for Carlos Sastre, Olympic Gold for Fabian Cancellara, on ‘new 3T’ components. 3T celebrates 50-year anniversary by launching Mercurio wheels.

2000

The company is re-named 3T and merges into Gruppo, again moving location. 3T works with Ross Shafer of Salsa Cycles (USA) to create first MTB range. Stream of new products includes Prima drop bar, again world’s lightest at 199 g, and ForgeAhead, the first forged stem for Aheadset and the most-copied and best-selling 3T stem ever. 2000

1986

Founder retires and 3ttt re-locates to larger factory in Mathi, outside Torino. By now 3ttt is the world’s leader in quality handlebar manufacture, exporting 80% of its production to Europe, the United States, and Japan.
1986

1984

By the 1980s, 3ttt was renowned for innovation and quality. Its products, which included ski equipment, exported worldwide. The Superleggero drop bar was the world’s lightest. Champions like Merckx, Saronni, Moser, and Gimondi lent their name to their own 3ttt ‘bend’. Moser won the World Hour Record on the first horn-shaped bar, paving the way for the world’s first triathlon aerobar.

1984-3t

1961

3T was originally called Tecnologia del Tubo Torinese (Turin Tube Technology), taking its name from the city of Turin, where it was founded by Mario Dedioniggi. A former employee of Ambrosio, he set up shop in a three-room warehouse in Turin with one employee and a manual tube-bending machine. Soon, the grandiose name gave way to the easier 3ttt.

1963-3t